The Inception

Our decision to make an advert on gin comes from an admiration for the classic gin and tonic cocktail drink.

Our original ideas were to create a piece showing style and craft. Showcasing the artisanal side of craft and creation within various fields, showing gin at the end, implying these craftspeople drink the gin. (AF)

Another idea was to have a slow motion making of a gin and tonic being prepared. (CA)

The idea to work with Warner Edwards came about when with the artisan craft, it would be better to just show the gin. I researched locally and found the Warner Edwards distillery and went from there.