THE GIN BUBBLE

“The gin boom is in the super premium [category], but then super premium is about 8% of the total category. [The boom] is happening. You just have to look at it at a more granular level”.”

JC Iglesias, brand manager, Pernod Ricard's

There is currently a “gin bubble” – an increase in popularity of gin, similar to that of craft ales.
Big brands and small batch producers.
Gin sales have increased globally since 2013.
Over-saturation of the market – bubble, like any, will eventually burst.

Source: http://www.ginfoundry.com/feature/gin-bubble/