“It is moving towards craft spirits - the next big thing is local gins and waiting for the large retailers to wake up to this”

 

Michael Vachon, brand development, Maverick Drinksl

• Waitrose had a 7% increase in gin sales in 2014/2015 fiscal period.

• Increase is thanks to growing interest in new styles of gin.

• In 2015, Waitrose had 57 gins on its shelves.

• More than 300 gins launched in the last few years.

• Has an exclusive gin – Pink Pepper.

   

   

  Source: http://www.harpers.co.uk/news/waitrose-reports-boom-in-gin-sales-as-craft-and-artisan-styles-increase/519364.article