• Gin expected to reach £1 billion in sales in 2015.

• Younger people are drinking it.

• 42% of British people aged 18-34 have drank gin in the last 12 months.

• For over 45s, the figure is only 27%.

• Sales were £829 million in 2012.

• Expected to top £1.3 billion in 2020.

• “Gin producers are leveraging that artisanal positioning – handmade processes, high quality ingredients,”

• People are likely to pay more for good gin.

 

 

 

 

 

 

 

Source: https://www.marketingweek.com/2015/12/23/how-a-focus-on-artisanal-and-premium-gin-brands-has-helped-sales-top-1bn/